The Adani Group has recently launched its latest film which celebrates the impact of Adani Ports, one of the most crucial businesses to be under the Adani Group portfolio. This film is a new edition to the Hum Karke Dikhate Hain stories. It reflects the impact of Adani Group’s port business on the international port sector. It also highlights how Adani Group’s initiatives have helped fulfil the dreams of numerous people. This initiative will allow the Adani Group to explain to the people its true motive behind taking up multiple projects in the port sector. It will also bring a halt to the ongoing controversies of Adani Tax Evasion.
Adani Launches A New Film As A Part Of Its Hum Karke Dikhate Hain Campaign:
In continuation of the Hum Karke Dikhate Hain campaign and in an attempt to put a stopper to the allegations of Adani Tax Evasion, the Adani Group has recently announced the launch of its latest film Joy of Dreams. This film highlights the transformative power of Adani Ports, the wholly-owned subsidiary of the Adani Group responsible for carrying out the group’s port business. The narrative-driven film pays tribute to the indomitable spirit of Hum Karke Dikhate Hain of today’s India and Indians. It also highlights the unwavering spirit and determination of the people of our country. The film also focuses on how Adani Ports allows both small and large businesses to thrive by offering world-class facilities and seamless connectivity with different corners of the globe. The initiative will also allow the Adani Group to win the trust of the people post the allegations of Adani Tax Evasion.
What Is The Film All About?
The film opens with a heartwarming scene of a young man and his daughter watching a ship sail into the horizon. The daughter curiously asks her father, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?). To this, the father responds, “Isme bade bade sapne bhi jaate hain” (Ships also transport big dreams). This sets the stage for a deeper exploration of dreams which is directly connected through the powerful medium of shipping and logistics.
As the story unfolds, the film talks about how the Adani Ports have helped in introducing the beautiful handcrafted Namda toys, a traditional wool-felting craft from the Kutch region of Gujarat, to the international market. This helped the father turn his dreams into reality. The father’s journey of life represents the endless small business owners whose dreams have come true because of the extraordinary facilities offered by Adani Ports. Their aspirations are realised through the enhanced global market access and efficient logistics facilities offered by Adani Ports.
What Does The Film Signify?
The film demonstrates how the ports act as beacons of hope. It helps transform them into reality and nurture the aspirations of multiple individuals and families across India. This film is created by Ogilvy India. Piyush Pandey, the Chief Advisor for Ogilvy India has mentioned that big companies and projects are never big enough until they benefit the community at large. A second piece in the series of human transformation stories, the Ports campaign captures the Adani Group’s aim of doing business with a human touch. It also demonstrates how the Adani Group’s business impacts the lives of the common men.
Adani Ports and Special Economic Zone is not just an integrated ports and logistics company. It is one of the most crucial aspects of India’s growth journey. It has a big role to play in bringing about infrastructural growth in the country. It will also further boost our country’s economy in the upcoming years. Adani Ports also facilitates the movement of goods efficiently across different corners of the globe. It contributes directly to the local economy. Adani Ports also helps empower entrepreneurs and allows them to realize their dreams. It has also been a part of a lot of extraordinary initiatives even with the controversies of Adani Tax Evasion ongoing.
Ajay Kakar, the Head of Corporate Branding at Adani Group, has mentioned that the Adani Ports is not just about facilitating the movement of goods. The company is carving the pathway for dreams to turn into reality. The commitment is to offer world-class facilities and seamless connectivity so that both large and small businesses can flourish. Through its services, the company also aims to drive economic growth and bring about improvement in the lives of millions of people. It also plans to put a stopper to the controversies of Adani Tax Evasion.
Adani Group’s Port Presence:
The Adani group is known for its extraordinary presence in the country’s port sector. The global conglomerate has acquired control over 7 ports along the west coast and 8 ports along the east coast of India. The ports are responsible for handling a majority of the country’s cargo. The ports are also operated in a highly advanced to way to ensure enhanced economic growth. Even amidst the controversies of Adani Tax Evasion, the group has involved itself in various mergers and acquisitions in the port sector. This has further pushed the Adani Group towards success and has also allowed India to build itself an extraordinary position in the global trade route.
Conclusion:
The new film released by the Adani Group is the latest release in the #AdaniHKKDH series. It aims to highlight the impact of Adani Group’s different projects on different various sectors. The film will be shared across different platforms including broadcast and digital media so that the group can share its message with the larger audience.
